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      Question

      Which promotional tool enhances brand credibility

      through media and press coverage?
      A Advertising Correct Answer Incorrect Answer
      B Sales promotion Correct Answer Incorrect Answer
      C Public relations Correct Answer Incorrect Answer
      D Direct selling Correct Answer Incorrect Answer
      E Price discount Correct Answer Incorrect Answer

      Solution

      Public relations builds reputation through press releases, CSR activities, and media engagement. Why Other Options Are Incorrect • A: Paid promotion. • B: Short-term incentive. • D: One-to-one selling. • E: Temporary attraction. Banking Example: Media coverage of bank’s financial literacy drive.

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