Question

    What are the three steps involved in the PLANNING phase

    of the strategic marketing process?
    A situation (SWOT) analysis; market-product focus and goal setting; and marketing program development Correct Answer Incorrect Answer
    B planning; implementation; and control Correct Answer Incorrect Answer
    C set market and product goals; select target markets; find points of difference; and position the product Correct Answer Incorrect Answer
    D identify industry trends; analyze competitors; assess own company; and research customer Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    "Planning; implementation; and control" describes the strategic marketing process; the question is only about one phase of that process. "Set market and product goals; select target markets; find points of difference; and position the product" describes the activities involved in second part of the market-product and goal setting portion (Step 2) of the planning phase. "Identify where we have been; where we are headed; and where we are now" lists are the questions to resolve during the situation (SWOT) analysis portion (Step 1) of the planning phase.

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