Question

What are the three steps involved in the PLANNING phase

Q: Answer-What are the three steps involved in the PLANNING phase of the strategic marketing process?

Planning implementation and control describes the strategic marketing process the question is only about one phase of that process. Set market and product goals select target markets find points of difference and position the product describes the activities involved in second part of the market-product and goal setting portion Step 2 of the planning phase. Identify where we have been where we are headed and where we are now lists are the questions to resolve during the situation SWOT analysis portion Step 1 of the planning phase.

of the strategic marketing process?

A situation (SWOT) analysis; market-product focus and goal setting; and marketing program development

B planning; implementation; and control

C set market and product goals; select target markets; find points of difference; and position the product

D identify industry trends; analyze competitors; assess own company; and research customer

E None of these

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What are the three steps involved in the PLANNING phase

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