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      Question

      If a bank reduces loan approval time to outperform

      competitors, it is competing primarily on:
      A Price Correct Answer Incorrect Answer
      B Product variety Correct Answer Incorrect Answer
      C Service differentiation Correct Answer Incorrect Answer
      D Market development Correct Answer Incorrect Answer
      E Brand dilution Correct Answer Incorrect Answer

      Solution

      Speed and convenience differentiate service offerings without altering price.  Why Other Options Are Incorrect • A: Price not changed. • B: Same product category. • D: Not entering new market. • E: Negative outcome.  Banking Example: 24-hour home loan approval promise.

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