Question
A bank offering instant micro-loans through mobile app
without branch visit enhances which competitive advantage?Solution
Faster service creates competitive edge when products are similar. Why others are incorrect: Cost-plus internal pricing; Harvesting decline strategy; Undifferentiated broad approach; Diversification new category. Banking Example: Instant credit approval within minutes.
The offer of one free pizza with the purchase of two pizzas at the regular price might appeal to you one evening. This type of incentive offer is an exa...
Which of the following is a psychological factor influencing consumer behaviour?
Which strategy focuses on maximizing profit from existing customer base rather than expanding new markets?
Which metric measures the percentage of people who click on a digital advertisement?
The competition between McDonald's, Wendy's, and Burger King is known as which form of competition?
Adding QR codes to products that allow consumers to connect with the company online, or using a hashtag in a commercial or during a television show are ...
Customer Relationship Management (CRM) initiatives often fail due to:
Your company earned sales of $10 million last year and is anticipating a growth rate this year of 12.5%. You calculate this year's sales may be $12.5 mi...
Segmentation based on lifestyle and personality is known as:
A sudden drop in CASA ratio during festive season likely indicates:
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