πŸ“’ Too many exams? Don’t know which one suits you best? Book Your Free Expert πŸ‘‰ call Now!

  • google app store apple app store
  • βœ–

      Question

      A bank offering instant micro-loans through mobile app

      without branch visit enhances which competitive advantage?
      A Cost-plus pricing Correct Answer Incorrect Answer
      B Speed-based differentiation Correct Answer Incorrect Answer
      C Harvesting Correct Answer Incorrect Answer
      D Undifferentiated targeting Correct Answer Incorrect Answer
      E Diversification Correct Answer Incorrect Answer

      Solution

      Faster service creates competitive edge when products are similar. Why others are incorrect: Cost-plus internal pricing; Harvesting decline strategy; Undifferentiated broad approach; Diversification new category. Banking Example: Instant credit approval within minutes.

      Practice Next
      More Basics of Marketing Management Questions
      ask-question