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Question

The pair of blue jeans bought by you from a retail store came to you via a(n) ____, which consists of several organizations involved in the process of marketing products or services and making them available for our use as consumers.

A organizational chain of command Correct Answer Incorrect Answer
B organizational hierarchy Correct Answer Incorrect Answer
C marketing channel Correct Answer Incorrect Answer
D marketing hierarchy Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

From automobiles to blue jeans, most of the products we purchase are made available to us by a marketing channel. A marketing channel is a series of individuals or organizations that work together to bring products from the manufacturer to the ultimate consumer.

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