Question

The objectives of a customer relationship management strategy must consider a company’s specific situation and its:

A capacity to generate sales Correct Answer Incorrect Answer
B interaction with the market Correct Answer Incorrect Answer
C customers’ needs and expectations Correct Answer Incorrect Answer
D Profitability Correct Answer Incorrect Answer

Solution

It is important that any CRM implementation considerations stretch beyond technology, towards the broader organizational requirements. The objectives of a CRM strategy must consider a company's specific situation and its customers‟ needs and expectations.

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