📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

    Question

    If a bank adjusts interest rates quickly in response to

    RBI policy changes, it is leveraging flexibility in which marketing mix element?
    A Product Correct Answer Incorrect Answer
    B Price Correct Answer Incorrect Answer
    C Place Correct Answer Incorrect Answer
    D Promotion Correct Answer Incorrect Answer
    E Process Correct Answer Incorrect Answer

    Solution

    Price is the most flexible element of marketing mix and can be modified faster than product redesign or channel restructuring.  Why Other Options Are Incorrect • A: Product redesign takes time. • C: Channel infrastructure is fixed. • D: Campaign planning required. • E: Operational process change required.  Banking Example: Revising lending rates after repo rate adjustment.

    Practice Next
    More Basics of Marketing Management Questions

    Relevant for Exams:

    ask-question