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      Question

      If a bank adjusts interest rates quickly in response to

      RBI policy changes, it is leveraging flexibility in which marketing mix element?
      A Product Correct Answer Incorrect Answer
      B Price Correct Answer Incorrect Answer
      C Place Correct Answer Incorrect Answer
      D Promotion Correct Answer Incorrect Answer
      E Process Correct Answer Incorrect Answer

      Solution

      Price is the most flexible element of marketing mix and can be modified faster than product redesign or channel restructuring.  Why Other Options Are Incorrect • A: Product redesign takes time. • C: Channel infrastructure is fixed. • D: Campaign planning required. • E: Operational process change required.  Banking Example: Revising lending rates after repo rate adjustment.

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