Question

An advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production is known as a:

A limited-service agency Correct Answer Incorrect Answer
B full-spectrum agency Correct Answer Incorrect Answer
C full-service agency Correct Answer Incorrect Answer
D multi-service agency Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

A full-service agency is an advertising agency providing the most complete range of services, including market research, media selection, copy development, artwork, and production.

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