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    Question

    An advertising agency that provides the most complete

    range of services, including market research, media selection, copy development, artwork, and production is known as a:
    A limited-service agency Correct Answer Incorrect Answer
    B full-spectrum agency Correct Answer Incorrect Answer
    C full-service agency Correct Answer Incorrect Answer
    D multi-service agency Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    A full-service agency is an advertising agency providing the most complete range of services, including market research, media selection, copy development, artwork, and production.

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