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      Question

      An advertising agency that provides the most complete

      range of services, including market research, media selection, copy development, artwork, and production is known as a:
      A limited-service agency Correct Answer Incorrect Answer
      B full-spectrum agency Correct Answer Incorrect Answer
      C full-service agency Correct Answer Incorrect Answer
      D multi-service agency Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      A full-service agency is an advertising agency providing the most complete range of services, including market research, media selection, copy development, artwork, and production.

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