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    Question

    when designing the product element of the marketing mix

    for services, marketing managers should give special attention to:
    A advertising. Correct Answer Incorrect Answer
    B branding. Correct Answer Incorrect Answer
    C packaging. Correct Answer Incorrect Answer
    D capacity management. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    An important part of the product concept for services is branding.

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