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      Question

      Three types of companies populate and compete in the

      global marketplace: international firms, multinational firms, and _____ firms.
      A culturally diverse Correct Answer Incorrect Answer
      B transnational Correct Answer Incorrect Answer
      C polycentric Correct Answer Incorrect Answer
      D ethnocentric Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      An international firm engages in trade as an extension of the marketing strategy in its home country, a multinational firm markets to each part of the world differently, and a transnational firm emphasizes similarities across countries.

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