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      Question

      Using CRM analytics to personalise loan offers is an

      example of:
      A Mass marketing Correct Answer Incorrect Answer
      B Relationship marketing Correct Answer Incorrect Answer
      C Transaction marketing Correct Answer Incorrect Answer
      D Undifferentiated marketing Correct Answer Incorrect Answer
      E Direct marketing Correct Answer Incorrect Answer

      Solution

      Relationship marketing leverages customer data to build long-term engagement and personalised offers.

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