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    Question

    If a bank reduces loan processing fees temporarily

    during a festive season to boost applications, it is using:
    A Public relations Correct Answer Incorrect Answer
    B Sales promotion Correct Answer Incorrect Answer
    C Direct marketing Correct Answer Incorrect Answer
    D Personal selling Correct Answer Incorrect Answer
    E Skimming pricing Correct Answer Incorrect Answer

    Solution

    Sales promotion uses short-term incentives (like fee waivers) to stimulate immediate demand. Why Other Options Are Incorrect • A: Builds image, not immediate sales. • C: Communication channel, not incentive. • D: One-to-one selling activity. • E: High introductory pricing strategy. Banking Example: Zero processing fee on car loans during Diwali.

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