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    Question

    Which metric best evaluates long-term digital campaign

    effectiveness?
    A CTR Correct Answer Incorrect Answer
    B CPC Correct Answer Incorrect Answer
    C CLV Correct Answer Incorrect Answer
    D Impressions Correct Answer Incorrect Answer
    E Frequency Correct Answer Incorrect Answer

    Solution

    Long-term campaign success is measured by value generated over customer lifetime. Why Other Options Are Incorrect • A, B, D, E: Short-term metrics. Banking Example: Evaluating loan customers acquired via online ads over 5 years.

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