πŸ“’ Too many exams? Don’t know which one suits you best? Book Your Free Expert πŸ‘‰ call Now!

  • google app store apple app store
  • βœ–

      Question

      Which metric best evaluates long-term digital campaign

      effectiveness?
      A CTR Correct Answer Incorrect Answer
      B CPC Correct Answer Incorrect Answer
      C CLV Correct Answer Incorrect Answer
      D Impressions Correct Answer Incorrect Answer
      E Frequency Correct Answer Incorrect Answer

      Solution

      Long-term campaign success is measured by value generated over customer lifetime. Why Other Options Are Incorrect β€’ A, B, D, E: Short-term metrics. Banking Example: Evaluating loan customers acquired via online ads over 5 years.

      Practice Next
      ask-question