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    Question

    Which factor most reduces price elasticity in banking

    services?
    A High differentiation Correct Answer Incorrect Answer
    B Intense competition Correct Answer Incorrect Answer
    C Low brand loyalty Correct Answer Incorrect Answer
    D Standardized products Correct Answer Incorrect Answer
    E Frequent discounts Correct Answer Incorrect Answer

    Solution

    Differentiation reduces sensitivity to price changes. Why others are incorrect: Competition increases elasticity; Low loyalty increases switching; Standardization increases comparability; Discounts raise price sensitivity. Banking Example: Unique premium services.

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