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    Question

    Which targeting strategy is most appropriate for high

    net-worth individuals (HNI)?
    A Mass marketing Correct Answer Incorrect Answer
    B Undifferentiated marketing Correct Answer Incorrect Answer
    C Concentrated marketing Correct Answer Incorrect Answer
    D Micromarketing Correct Answer Incorrect Answer
    E Cost leadership Correct Answer Incorrect Answer

    Solution

    HNI segment is niche and requires tailored premium services. Why Other Options Are Incorrect • A, B: Broad targeting. • D: Hyper-local targeting. • E: Low-cost focus. Banking Example: Private banking divisions.

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