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      Question

      Which KPI is most appropriate to measure success of a

      cross-selling campaign?
      A Branch expansion Correct Answer Incorrect Answer
      B Average products per customer Correct Answer Incorrect Answer
      C Market share growth Correct Answer Incorrect Answer
      D Employee turnover Correct Answer Incorrect Answer
      E Advertising frequency Correct Answer Incorrect Answer

      Solution

      Cross-selling increases number of products held per customer.  Why Other Options Are Incorrect • A: Infrastructure metric. • C: Broader market metric. • D: HR metric. • E: Promotion frequency only.  Banking Example: Tracking customers holding savings + insurance + credit card.

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