Question

During the days before Diwali, a holiday club wants to get new clients and is coming up with attractive joining offers. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited promotion?

A automatic vending Correct Answer Incorrect Answer
B direct mail Correct Answer Incorrect Answer
C television home shopping Correct Answer Incorrect Answer
D online retailing Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Through better segmentation and targeting, direct mail creates customer value by providing a fast and convenient means of making a purchase.

Practice Next
×
×