New Enroll in RBI Grade B New Batch - Starts on May 21

    Question

    During the days before Diwali, a holiday club wants to

    get new clients and is coming up with attractive joining offers. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited promotion?
    A automatic vending Correct Answer Incorrect Answer
    B direct mail Correct Answer Incorrect Answer
    C television home shopping Correct Answer Incorrect Answer
    D online retailing Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Through better segmentation and targeting, direct mail creates customer value by providing a fast and convenient means of making a purchase.

    Practice Next