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    Question

    During the days before Diwali, a holiday club wants to

    get new clients and is coming up with attractive joining offers. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited promotion?
    A automatic vending Correct Answer Incorrect Answer
    B direct mail Correct Answer Incorrect Answer
    C television home shopping Correct Answer Incorrect Answer
    D online retailing Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Through better segmentation and targeting, direct mail creates customer value by providing a fast and convenient means of making a purchase.

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