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    Question

    Jamna wants to buy a cat and asks several friends, who

    already have cats, to list out the reasons they used when they purchased their own cats. In which stage of the consumer purchase decision process is Jamna?
    A problem recognition Correct Answer Incorrect Answer
    B information search Correct Answer Incorrect Answer
    C alternative evaluation Correct Answer Incorrect Answer
    D purchase decision Correct Answer Incorrect Answer
    E Post purchase behaviour Correct Answer Incorrect Answer

    Solution

    The information search stage clarifies the problem for the consumer by suggesting criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions.

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