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    Question

    A bank offering a savings account bundled with insurance

    is an example of:
    A Product differentiation Correct Answer Incorrect Answer
    B Line extension Correct Answer Incorrect Answer
    C Product bundling Correct Answer Incorrect Answer
    D Co-branding Correct Answer Incorrect Answer
    E Brand extension Correct Answer Incorrect Answer

    Solution

    Product bundling involves offering two or more products together as a combined package.

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