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      Question

      A bank offering a savings account bundled with insurance

      is an example of:
      A Product differentiation Correct Answer Incorrect Answer
      B Line extension Correct Answer Incorrect Answer
      C Product bundling Correct Answer Incorrect Answer
      D Co-branding Correct Answer Incorrect Answer
      E Brand extension Correct Answer Incorrect Answer

      Solution

      Product bundling involves offering two or more products together as a combined package.

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