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      Question

      Which performance metric best indicates success of

      cross-selling strategy?
      A Customer acquisition rate Correct Answer Incorrect Answer
      B Average products per customer Correct Answer Incorrect Answer
      C Market share Correct Answer Incorrect Answer
      D Advertising reach Correct Answer Incorrect Answer
      E Branch count Correct Answer Incorrect Answer

      Solution

      Cross-selling success is measured by increase in number of products per customer. Why Other Options Are Incorrect β€’ A: New customer measure. β€’ C: Industry metric. β€’ D: Awareness metric. β€’ E: Operational measure. Banking Example: Customer holding savings account, credit card, and insurance.

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