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    Question

    Which performance metric best indicates success of

    cross-selling strategy?
    A Customer acquisition rate Correct Answer Incorrect Answer
    B Average products per customer Correct Answer Incorrect Answer
    C Market share Correct Answer Incorrect Answer
    D Advertising reach Correct Answer Incorrect Answer
    E Branch count Correct Answer Incorrect Answer

    Solution

    Cross-selling success is measured by increase in number of products per customer. Why Other Options Are Incorrect тАв A: New customer measure. тАв C: Industry metric. тАв D: Awareness metric. тАв E: Operational measure. Banking Example: Customer holding savings account, credit card, and insurance.

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