Question

What did Toyota do to reach World of Warcraft's 2.5

Q: Answer-What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?

The strategy employed by Toyota successfully capitalized on the high degree of media richness in World of Warcraft to attract users attention to its commercial.

million U.S. players?

A Toyota sponsored an expansion pack of the game.

B Toyota purchased the personal information of users from the game company to send e- mails.

C Toyota used mechanics and pictures in a commercial

D Toyota paid to have likenesses of their vehicles appear in the game as product placement.

E None of these

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What did Toyota do to reach World of Warcraft's 2.5

Solution