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    Question

    What did Toyota do to reach World of Warcraft's 2.5

    million U.S. players?
    A Toyota sponsored an expansion pack of the game. Correct Answer Incorrect Answer
    B Toyota purchased the personal information of users from the game company to send e- mails. Correct Answer Incorrect Answer
    C Toyota used mechanics and pictures in a commercial Correct Answer Incorrect Answer
    D Toyota paid to have likenesses of their vehicles appear in the game as product placement. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The strategy employed by Toyota successfully capitalized on the high degree of media richness in World of Warcraft to attract users' attention to its commercial.

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