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    Question

    All of the below are considered basic techniques of

    exploratory research except:
    A secondary data analysis Correct Answer Incorrect Answer
    B focus groups Correct Answer Incorrect Answer
    C depth interviews Correct Answer Incorrect Answer
    D primary research Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Exploratory research is preliminary research conducted to clarify the scope and nature of the marketing problem.

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