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      Question

      All of the below are considered basic techniques of

      exploratory research except:
      A secondary data analysis Correct Answer Incorrect Answer
      B focus groups Correct Answer Incorrect Answer
      C depth interviews Correct Answer Incorrect Answer
      D primary research Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Exploratory research is preliminary research conducted to clarify the scope and nature of the marketing problem.

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