📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

  • google app store apple app store

    • Question

      If customers perceive a bank as “too expensive for

      average customers,” this is an example of:
      A Over-positioning Correct Answer Incorrect Answer
      B Under-positioning Correct Answer Incorrect Answer
      C Confused positioning Correct Answer Incorrect Answer
      D Doubtful positioning Correct Answer Incorrect Answer
      E Mass positioning Correct Answer Incorrect Answer

      Solution

      Over-positioning occurs when brand is perceived as too exclusive or narrow. Why others are incorrect: Under-positioning lacks differentiation; Confused = mixed message; Doubtful = unbelievable claims; Mass positioning targets broad audience. Banking Example: Bank seen as only for ultra-rich.

      Practice Next
      ask-question