Question

If customers perceive a bank as “too expensive for average customers,” this is an example of:

Q: Answer-If customers perceive a bank as “too expensive for average customers,” this is an example of:

Over-positioning occurs when brand is perceived as too exclusive or narrow. Why others are incorrect Under-positioning lacks differentiation Confused mixed message Doubtful unbelievable claims Mass positioning targets broad audience. Banking Example Bank seen as only for ultra-rich.