Question

The owners of Indian Authentic Foods interviewed hundreds of Indians in order to identify recipes using the food products the company produces and markets. Which marketing mix element would make the owners eager to be featured in an upcoming edition of Taste of India magazine?

A product Correct Answer Incorrect Answer
B promotion Correct Answer Incorrect Answer
C price Correct Answer Incorrect Answer
D place Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Promotion is a means of communication between the seller and buyer.

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