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    Question

    Which metric best measures digital advertisement

    effectiveness in generating leads?
    A Reach Correct Answer Incorrect Answer
    B Impressions Correct Answer Incorrect Answer
    C Cost per lead Correct Answer Incorrect Answer
    D Branch expansion Correct Answer Incorrect Answer
    E CASA ratio Correct Answer Incorrect Answer

    Solution

    Cost per lead evaluates efficiency of campaign in generating prospects. Why others are incorrect: Reach/impressions measure exposure; Branch expansion unrelated; CASA is deposit metric. Banking Example: ₹500 spent per qualified loan lead.

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