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      Question

      Which metric best measures digital advertisement

      effectiveness in generating leads?
      A Reach Correct Answer Incorrect Answer
      B Impressions Correct Answer Incorrect Answer
      C Cost per lead Correct Answer Incorrect Answer
      D Branch expansion Correct Answer Incorrect Answer
      E CASA ratio Correct Answer Incorrect Answer

      Solution

      Cost per lead evaluates efficiency of campaign in generating prospects. Why others are incorrect: Reach/impressions measure exposure; Branch expansion unrelated; CASA is deposit metric. Banking Example: β‚Ή500 spent per qualified loan lead.

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