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    Question

    A fall in repeat credit card usage suggests weakness in

    which consumer behaviour stage?
    A Need recognition Correct Answer Incorrect Answer
    B Information search Correct Answer Incorrect Answer
    C Evaluation of alternatives Correct Answer Incorrect Answer
    D Post-purchase behaviour Correct Answer Incorrect Answer
    E Awareness Correct Answer Incorrect Answer

    Solution

    Post-purchase dissatisfaction may reduce repeat usage. Why others are incorrect: Earlier stages occur before purchase; Awareness relates to initial exposure. Banking Example: Customers stopping card use due to hidden charges.

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