📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

  • google app store apple app store
  • âś–

      Question

      A fall in repeat credit card usage suggests weakness in

      which consumer behaviour stage?
      A Need recognition Correct Answer Incorrect Answer
      B Information search Correct Answer Incorrect Answer
      C Evaluation of alternatives Correct Answer Incorrect Answer
      D Post-purchase behaviour Correct Answer Incorrect Answer
      E Awareness Correct Answer Incorrect Answer

      Solution

      Post-purchase dissatisfaction may reduce repeat usage. Why others are incorrect: Earlier stages occur before purchase; Awareness relates to initial exposure. Banking Example: Customers stopping card use due to hidden charges.

      Practice Next
      ask-question