Question

Competitive product and brand advertising is typically used to:

A inform the target market. Correct Answer Incorrect Answer
B identify the target market. Correct Answer Incorrect Answer
C persuade the target market Correct Answer Incorrect Answer
D reinforce previous knowledge. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Competitive ads aim to persuade consumers of the advantages of one brand (or product) versus another, which is an evaluative process.

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