Question
Sheela continuously showed up late to office, when
finally her boss asked what the issue was. Sheela said, "It's really hard for me to reach on time without a car," she was entering which stage of the consumer decision process?Solution
During the purchase decision process, an individual at the need recognitionwill perceive differences between his or her ideal and actual situations big enough to trigger a decision. The student would be unable to get to class without a car.
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