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    Question

    Sheela continuously showed up late to office, when

    finally her boss asked what the issue was. Sheela said, "It's really hard for me to reach on time without a car," she was entering which stage of the consumer decision process?
    A purchase decision Correct Answer Incorrect Answer
    B alternative evaluation Correct Answer Incorrect Answer
    C information search Correct Answer Incorrect Answer
    D Need recognition Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    During the purchase decision process, an individual at the need recognitionwill perceive differences between his or her ideal and actual situations big enough to trigger a decision. The student would be unable to get to class without a car.

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