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      Question

      Companies recognize that having an online presence is

      necessary to compete in today's marketplace. The items that are listed near the top of a Google search are there because they are most relevant to your keywords and likely because of _________________.
      A Viral Marketing Correct Answer Incorrect Answer
      B Online Search Strategy Correct Answer Incorrect Answer
      C Marketing Information System Correct Answer Incorrect Answer
      D Search Engine Optimization Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Companies recognize that having a search engine marketing strategy is necessary to reach online customers. Many marketers use search engine optimization (SEO) so that when you search for information or items online, the resultant listings for certain keywords are the ones you see first.

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