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    Question

    Relationship selling is most suitable

    for:
    A Low-value routine products Correct Answer Incorrect Answer
    B Impulse purchases Correct Answer Incorrect Answer
    C High-value financial products Correct Answer Incorrect Answer
    D FMCG goods Correct Answer Incorrect Answer
    E Convenience products Correct Answer Incorrect Answer

    Solution

    High-value products require trust, repeated interaction, and personalised service, which relationship selling provides.

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