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      Question

      Relationship selling is most suitable

      for:
      A Low-value routine products Correct Answer Incorrect Answer
      B Impulse purchases Correct Answer Incorrect Answer
      C High-value financial products Correct Answer Incorrect Answer
      D FMCG goods Correct Answer Incorrect Answer
      E Convenience products Correct Answer Incorrect Answer

      Solution

      High-value products require trust, repeated interaction, and personalised service, which relationship selling provides.

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