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      Question

      When an established potato chips company gives

      its resellers discounts to encourage them to carry and promote its products, it uses a(n) _____ strategy.
      A intensity Correct Answer Incorrect Answer
      B push Correct Answer Incorrect Answer
      C inertia Correct Answer Incorrect Answer
      D gravity Correct Answer Incorrect Answer
      E crawl Correct Answer Incorrect Answer

      Solution

      When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using a push strategy.

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