Question

When an established potato chips company gives its resellers discounts to encourage them to carry and promote its products, it uses a(n) _____ strategy.

A intensity Correct Answer Incorrect Answer
B push Correct Answer Incorrect Answer
C inertia Correct Answer Incorrect Answer
D gravity Correct Answer Incorrect Answer
E crawl Correct Answer Incorrect Answer

Solution

When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using a push strategy.

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