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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Which city recently saw the inauguration of a new Aviation Park by the Ministry of Civil Aviation in October 2024?
The first lunar mission ICUBE-Q, which is set to be launched on China’s Chang’e-6 mission, belongs to which country?
In Jhiroli of Bageshwar and Chandak of Pithoragarh, which of the following minerals is found?
Which metro station in India holds the title of being the deepest in the country?
In 1770, who among the following performed a series of experiments that revealed the essential role of air in the growth of green plants?
How much gold has the Reserve Bank of India (RBI) transferred from the UK to India?
Which country is collaborating with India to develop the National Maritime Heritage Complex (NMHC) in Lothal, Gujarat
Who has been appointed as the new Secretary of the Competition Commission of India (CCI)?
At the CII Industrial Innovation Awards Awards 2024 which of the following leagues had won the Best Sports League title?
Which company developed an AI-based model called 'MusicLM' capable of generating minutes-long musical pieces from text?