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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Which Governor-General of British India helped Raja Ram Mohan Roy legally abolish the sati practice?
Under the PMAY-G scheme(Pradhan Mantri Gramin Awas Yojana) is selected by the government using a process that makes use of the Socio-Economic Caste Cens...
Which microorganism among the following causes Cholera?
Which of the following is India's 29th state?
In which of the following states is the ‘Zojila’ pass situated?
Where was the Convocation Ceremony of the 146th course of the National Defence Academy (NDA) held on May 23, 2024?
Sammakka-Sarakka Jatara is celebrated in which of the following states of India?
What is the capacity of the recently commissioned supercomputer Param Pravega under the National Supercomputing Mission?
When was the Hindustan Republican Association formed?
India is celebrating 50 years of the tiger project, in the initial years of the Tiger project, there were only nine tiger reserves in India. How many ti...