Question

Which of the following statements about the terms used for marketing intermediaries is true?

A The most precise terms used to describe marketing intermediaries are dealer and distributor. Correct Answer Incorrect Answer
B A retailer sells to business markets. Correct Answer Incorrect Answer
C An agent has no legal authority to act on behalf of a manufacturer. Correct Answer Incorrect Answer
D A middleman is any intermediary between manufacturer and end-user markets. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Dealer and distributor are described as the two imprecise terms. A retailer sells to ultimate consumers. An agent has legal authority to act on behalf of a manufacturer. A broker is any intermediary similar to an agent.

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