New Click here to Enroll for SIDBI MSME Expert Classes by Experts

    Register

    Question

    Which of the following statements about the terms used

    for marketing intermediaries is true?
    A The most precise terms used to describe marketing intermediaries are dealer and distributor. Correct Answer Incorrect Answer
    B A retailer sells to business markets. Correct Answer Incorrect Answer
    C An agent has no legal authority to act on behalf of a manufacturer. Correct Answer Incorrect Answer
    D A middleman is any intermediary between manufacturer and end-user markets. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Dealer and distributor are described as the two imprecise terms. A retailer sells to ultimate consumers. An agent has legal authority to act on behalf of a manufacturer. A broker is any intermediary similar to an agent.

    Practice Next