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      Question

      Which of the following statements about the terms used

      for marketing intermediaries is true?
      A The most precise terms used to describe marketing intermediaries are dealer and distributor. Correct Answer Incorrect Answer
      B A retailer sells to business markets. Correct Answer Incorrect Answer
      C An agent has no legal authority to act on behalf of a manufacturer. Correct Answer Incorrect Answer
      D A middleman is any intermediary between manufacturer and end-user markets. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Dealer and distributor are described as the two imprecise terms. A retailer sells to ultimate consumers. An agent has legal authority to act on behalf of a manufacturer. A broker is any intermediary similar to an agent.

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