Question

Which of the following statements about the terms used

Q: Answer-Which of the following statements about the terms used for marketing intermediaries is true?

Dealer and distributor are described as the two imprecise terms. A retailer sells to ultimate consumers. An agent has legal authority to act on behalf of a manufacturer. A broker is any intermediary similar to an agent.

for marketing intermediaries is true?

A The most precise terms used to describe marketing intermediaries are dealer and distributor.

B A retailer sells to business markets.

C An agent has no legal authority to act on behalf of a manufacturer.

D A middleman is any intermediary between manufacturer and end-user markets.

E None of these

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Which of the following statements about the terms used

Solution