Which factor most directly reduces customer acquisition

cost?

A Increasing advertising budget Correct Answer Incorrect Answer

B Improving referral programs Correct Answer Incorrect Answer

C Reducing service quality Correct Answer Incorrect Answer

D Expanding branch infrastructure Correct Answer Incorrect Answer

E Raising interest rates Correct Answer Incorrect Answer

Solution

Referral programs use existing customers to bring new ones, reducing marketing cost per acquisition. Why Other Options Are Incorrect • A: Increases cost. • C: Damages brand. • D: High capital cost. • E: May discourage customers. Banking Example: Refer-and-earn savings account campaigns.

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Central Bank of India Marketing Officer

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