Question

When theBbq Nation began to offer its Famous Restaurant Classic meals in single serving packages, it was relying on a _____ segmentation variable to define a market based on serving size.

A regional Correct Answer Incorrect Answer
B demographic Correct Answer Incorrect Answer
C lifestyle Correct Answer Incorrect Answer
D geographic Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Household size is a demographic variable.

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