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    Question

    When theBbq Nation began to offer its Famous Restaurant

    Classic meals in single serving packages, it was relying on a _____ segmentation variable to define a market based on serving size.
    A regional Correct Answer Incorrect Answer
    B demographic Correct Answer Incorrect Answer
    C lifestyle Correct Answer Incorrect Answer
    D geographic Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Household size is a demographic variable.

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