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    5. When theBbq Nation began to offer its Famous Restaurant Classic meals in single serving packages, it

    Question

    When theBbq Nation began to offer its Famous Restaurant

    Classic meals in single serving packages, it was relying on a _____ segmentation variable to define a market based on serving size.
    A regional Correct Answer Incorrect Answer
    B demographic Correct Answer Incorrect Answer
    C lifestyle Correct Answer Incorrect Answer
    D geographic Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Household size is a demographic variable.

    Practice Next
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