When consumer badly wants the product but shouldn’t desire or take the decision to buy it, it is known as _______ demand.
1) Negative Demand Negative demand occurs when a product is disliked by all its target customers in general. 2) Unwholesome Demand in unwholesome demand consumer badly wants the product but shouldn’t desire or take the decision to buy it. 3) Non-Existing Demand In non-existing demand also known as no demand, a marketer thinks that there is a demand for the product in the market but in reality, there is no demand for the product. 4) Latent Demand It is a consumer want that is unable to be satisfied. It can also be termed as the demand for which the product is not available or is not developed till now. 5) Declining Demand When a product demand starts declining with time, it is known as declining demand. 6) Irregular Demand When demand for a particular product is seasonal or time-based, it results in irregular demand. Such demands see both the extremes, the demand is either too high or too low. 7) Full Demand It is the best type of demand for any company as the company sees boon with this type of demand. It is the ideal situation, where supply=demand. It is also known as full market coverage. 8) Overfull Demand This demand is generated when there is a limited manufacturing/servicing capacity of the company for a product/service, but the demand for it is more than the capacity. It means that demand is more but supply is less.
Interest coverage ratio can be numerically expressed in the form of the following equation:-
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