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      Question

      A rise in cost per acquisition without increase in CLV

      signals:
      A Efficient targeting Correct Answer Incorrect Answer
      B Profitability risk Correct Answer Incorrect Answer
      C Market penetration Correct Answer Incorrect Answer
      D Harvesting Correct Answer Incorrect Answer
      E Product innovation Correct Answer Incorrect Answer

      Solution

      High acquisition cost without higher lifetime revenue reduces margin. Why others are incorrect: Efficient targeting lowers cost; Penetration increases share; Harvesting reduces spend; Innovation unrelated. Banking Example: Expensive digital campaigns with low-value customers.

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