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    Question

    A rise in cost per acquisition without increase in CLV

    signals:
    A Efficient targeting Correct Answer Incorrect Answer
    B Profitability risk Correct Answer Incorrect Answer
    C Market penetration Correct Answer Incorrect Answer
    D Harvesting Correct Answer Incorrect Answer
    E Product innovation Correct Answer Incorrect Answer

    Solution

    High acquisition cost without higher lifetime revenue reduces margin. Why others are incorrect: Efficient targeting lowers cost; Penetration increases share; Harvesting reduces spend; Innovation unrelated. Banking Example: Expensive digital campaigns with low-value customers.

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