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Question

At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospective customers the origins of his materials prominently. He is engaged in:

A the Valdez Principle. Correct Answer Incorrect Answer
B cause-related marketing Correct Answer Incorrect Answer
C green marketing Correct Answer Incorrect Answer
D environmental marketing Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Green marketing includes marketing efforts to produce, promote, and reclaim environmentally sensitive products.

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