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    Question

    Brand managers can strategically use LinkedIn to

    accomplish all of the following, except:
    A find sales leads Correct Answer Incorrect Answer
    B organize focus groups Correct Answer Incorrect Answer
    C network with industry-related groups Correct Answer Incorrect Answer
    D incite controversial conversations Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketing managers can use LinkedIn to promote their brands in subtle ways through business-to-business image building, using profiles of company employees, and networking with industry-related groups. A company also can use LinkedIn for business development to find sales leads and vendors and to organize focus groups. Using LinkedIn, brand managers can demonstrate the organization's expertise and create and moderate discussion groups.

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