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    Question

    A strong brand reduces customer price sensitivity

    because of:
    A Increased elasticity Correct Answer Incorrect Answer
    B Perceived differentiation Correct Answer Incorrect Answer
    C Harvesting Correct Answer Incorrect Answer
    D Uniform pricing Correct Answer Incorrect Answer
    E Undifferentiated targeting Correct Answer Incorrect Answer

    Solution

    Differentiated brands reduce elasticity and increase loyalty. Why others are incorrect: Elasticity increases when differentiation low; Harvesting decline strategy; Uniform pricing ignores value; Undifferentiated broad strategy. Banking Example: Customers paying premium for reputed bank.

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