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      Question

      A strong brand reduces customer price sensitivity

      because of:
      A Increased elasticity Correct Answer Incorrect Answer
      B Perceived differentiation Correct Answer Incorrect Answer
      C Harvesting Correct Answer Incorrect Answer
      D Uniform pricing Correct Answer Incorrect Answer
      E Undifferentiated targeting Correct Answer Incorrect Answer

      Solution

      Differentiated brands reduce elasticity and increase loyalty. Why others are incorrect: Elasticity increases when differentiation low; Harvesting decline strategy; Uniform pricing ignores value; Undifferentiated broad strategy. Banking Example: Customers paying premium for reputed bank.

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