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      Question

      Which marketing metric directly measures effectiveness

      of referral programs?
      A Market share Correct Answer Incorrect Answer
      B Referral rate Correct Answer Incorrect Answer
      C CASA ratio Correct Answer Incorrect Answer
      D CTR Correct Answer Incorrect Answer
      E Bounce rate Correct Answer Incorrect Answer

      Solution

      Referral rate tracks number of customers acquired through referrals. Why others are incorrect: Market share industry-wide; CASA deposit mix; CTR click metric; Bounce digital metric. Banking Example: 15% new accounts via referral.

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