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    Question

    Which marketing metric directly measures effectiveness

    of referral programs?
    A Market share Correct Answer Incorrect Answer
    B Referral rate Correct Answer Incorrect Answer
    C CASA ratio Correct Answer Incorrect Answer
    D CTR Correct Answer Incorrect Answer
    E Bounce rate Correct Answer Incorrect Answer

    Solution

    Referral rate tracks number of customers acquired through referrals. Why others are incorrect: Market share industry-wide; CASA deposit mix; CTR click metric; Bounce digital metric. Banking Example: 15% new accounts via referral.

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