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    Question

    A decrease in average transaction size per customer may

    signal weakness in:
    A Cross-selling strategy Correct Answer Incorrect Answer
    B Market awareness Correct Answer Incorrect Answer
    C Branch expansion Correct Answer Incorrect Answer
    D Product elimination Correct Answer Incorrect Answer
    E Harvesting Correct Answer Incorrect Answer

    Solution

    Lower transaction size may reflect limited product depth per customer. Why others are incorrect: Awareness relates to visibility; Branch expansion affects reach; Elimination and harvesting relate to portfolio management. Banking Example: Customers using only savings account without additional services.

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