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      Question

      A bank measuring customer satisfaction immediately after

      service interaction is practicing:
      A Predictive analytics Correct Answer Incorrect Answer
      B Real-time feedback analysis Correct Answer Incorrect Answer
      C Diversification Correct Answer Incorrect Answer
      D Product skimming Correct Answer Incorrect Answer
      E Undifferentiated marketing Correct Answer Incorrect Answer

      Solution

      Immediate surveys capture service quality impressions instantly. Why others are incorrect: Predictive forecasts future; Diversification adds products; Skimming relates to pricing; Undifferentiated ignores segmentation. Banking Example: SMS rating request after branch visit.

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