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    Question

    A bank measuring customer satisfaction immediately after

    service interaction is practicing:
    A Predictive analytics Correct Answer Incorrect Answer
    B Real-time feedback analysis Correct Answer Incorrect Answer
    C Diversification Correct Answer Incorrect Answer
    D Product skimming Correct Answer Incorrect Answer
    E Undifferentiated marketing Correct Answer Incorrect Answer

    Solution

    Immediate surveys capture service quality impressions instantly. Why others are incorrect: Predictive forecasts future; Diversification adds products; Skimming relates to pricing; Undifferentiated ignores segmentation. Banking Example: SMS rating request after branch visit.

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