Question

    Low involvement buying behaviour with frequent brand

    switching is known as:
    A Complex buying behaviour Correct Answer Incorrect Answer
    B Dissonance-reducing behaviour Correct Answer Incorrect Answer
    C Habitual buying behaviour Correct Answer Incorrect Answer
    D Variety-seeking behaviour Correct Answer Incorrect Answer
    E Impulse buying behaviour Correct Answer Incorrect Answer

    Solution

    Variety-seeking behaviour involves low involvement but frequent switching for variety, not dissatisfaction.

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