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      Question

      Low involvement buying behaviour with frequent brand

      switching is known as:
      A Complex buying behaviour Correct Answer Incorrect Answer
      B Dissonance-reducing behaviour Correct Answer Incorrect Answer
      C Habitual buying behaviour Correct Answer Incorrect Answer
      D Variety-seeking behaviour Correct Answer Incorrect Answer
      E Impulse buying behaviour Correct Answer Incorrect Answer

      Solution

      Variety-seeking behaviour involves low involvement but frequent switching for variety, not dissatisfaction.

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