Answer-A CRM is only effective if it includes:

Customer experience management CEM involves managing the customers interactions with the organization at all levels and at all touchpoints direct and indirect contacts of the customer with an organization so that the customer has a positive impression of the organization, is satisfied with the experience, and will remain loyal to the organization.

Question

A CRM is only effective if it

includes:

A a customer experience management strategy

B free coupons for long term buyers

C an online platform

D a social media strategy

E None of these

Practice Next

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A CRM is only effective if it

Solution