Question
When a local coffee shop launches a new mobile version
of their traditional website that can be found using a mobile phone, the coffee shop recognizes the importance of:Solution
Mobile marketing is perhaps the core emerging digital platform for marketers. More than 26 million Indians have mobile phones, and more than half of them are using smartphones. Thus, is it little wonder why mobile marketing has become so important.
More Basics of Marketing Management Questions
How do you typically handle unexpected changes or disruptions to your plans?
How do you typically handle ethical dilemmas?
Do you prefer to work alone or in a group?
Are you more of a logical or emotional person?
How do you typically approach decision-making?
How do you approach decision-making?
How do you prefer to work on a team?
Are you more of a leader or a follower?
How frequently do you like spending time with other people?
How important is it for you to have a sense of control?
