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      Question

      When a local coffee shop launches a new mobile version

      of their traditional website that can be found using a mobile phone, the coffee shop recognizes the importance of:
      A mobile marketing Correct Answer Incorrect Answer
      B easy-to-read font Correct Answer Incorrect Answer
      C user-generated content Correct Answer Incorrect Answer
      D e-marketing Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Mobile marketing is perhaps the core emerging digital platform for marketers. More than 26 million Indians have mobile phones, and more than half of them are using smartphones. Thus, is it little wonder why mobile marketing has become so important.

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