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    Question

    Yonexy Sports, Inc. makes different racquets for each of

    the six sub-segments that it has identified. Yonexy Sports, Inc. has chosen a:
    A market penetration strategy Correct Answer Incorrect Answer
    B build-to-order strategy Correct Answer Incorrect Answer
    C product differentiation strategy Correct Answer Incorrect Answer
    D mass customization strategy Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Illustrates different market segments and associated different products with differing product features.

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