Question

Yonexy Sports, Inc. makes different racquets for each of the six sub-segments that it has identified. Yonexy Sports, Inc. has chosen a:

A market penetration strategy Correct Answer Incorrect Answer
B build-to-order strategy Correct Answer Incorrect Answer
C product differentiation strategy Correct Answer Incorrect Answer
D mass customization strategy Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Illustrates different market segments and associated different products with differing product features.

Practice Next
×
×