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      Question

      Yonexy Sports, Inc. makes different racquets for each of

      the six sub-segments that it has identified. Yonexy Sports, Inc. has chosen a:
      A market penetration strategy Correct Answer Incorrect Answer
      B build-to-order strategy Correct Answer Incorrect Answer
      C product differentiation strategy Correct Answer Incorrect Answer
      D mass customization strategy Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Illustrates different market segments and associated different products with differing product features.

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