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      Question

      Categorizing a group of consumers for soda on the basis

      of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with sugar and caffeine is an example of:
      A Aggregation marketing Correct Answer Incorrect Answer
      B Market segmentation Correct Answer Incorrect Answer
      C Market clustering Correct Answer Incorrect Answer
      D Profiling Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Market segmentation is the terms for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.

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