New One Goal, Three Exams: Strategies for Mastering RBI, SEBI, and IFSCA Exams
Register

Question

Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with sugar and caffeine is an example of:

A Aggregation marketing Correct Answer Incorrect Answer
B Market segmentation Correct Answer Incorrect Answer
C Market clustering Correct Answer Incorrect Answer
D Profiling Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Market segmentation is the terms for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.

Practice Next
×
×