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    Question

    Customer retention is cheaper than acquisition mainly

    because:
    A Customers demand fewer services Correct Answer Incorrect Answer
    B Marketing cost is lower Correct Answer Incorrect Answer
    C Products are cheaper Correct Answer Incorrect Answer
    D Staff costs are eliminated Correct Answer Incorrect Answer
    E Competition is absent Correct Answer Incorrect Answer

    Solution

    Retaining existing customers requires less promotion and persuasion compared to acquiring new ones.

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