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      Question

      Customer retention is cheaper than acquisition mainly

      because:
      A Customers demand fewer services Correct Answer Incorrect Answer
      B Marketing cost is lower Correct Answer Incorrect Answer
      C Products are cheaper Correct Answer Incorrect Answer
      D Staff costs are eliminated Correct Answer Incorrect Answer
      E Competition is absent Correct Answer Incorrect Answer

      Solution

      Retaining existing customers requires less promotion and persuasion compared to acquiring new ones.

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