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    Question

    If competitors match every pricing move quickly,

    sustainable advantage must come from:
    A Price wars Correct Answer Incorrect Answer
    B Service innovation Correct Answer Incorrect Answer
    C Lower wages Correct Answer Incorrect Answer
    D Reduced marketing Correct Answer Incorrect Answer
    E Product elimination Correct Answer Incorrect Answer

    Solution

    When price parity exists, innovation and differentiation drive advantage. Why others are incorrect: Price wars reduce margins; Lower wages harm morale; Reduced marketing lowers visibility; Elimination reduces offerings. Banking Example: AI-based advisory tools.

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